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Street Fight Daily: Apple Pay Goes International and Has a New Competitor,...
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Pay Partners with AmEx to Expand Internationally (Fortune) Apple is set to expand its mobile...
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SMBs and Self-Service: Are We There Yet?
The question of whether or when SMBs are going to self-provision online marketing has been a topic of speculation and intense debate for at least a decade. During the dot-com boom of the early 2000s,...
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DEBATE: The Marketing of SMB Marketing Solutions
Today marks the rare occasion when we have two columns — one from Greg Sterling, the other by Matt Matergia — that touch on the same subject: the marketing and provision of SMB marketing solutions....
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Forget DIY, DIWM, and DIFM: ‘Do Nothing’ is the Best Approach to Capturing...
The longstanding debate around the best strategy for capturing the SMB market and scaling operations while remaining profitable continues to simmer. On one side, you have turnkey solutions providers...
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#SFSNYC VIDEO: Booker CEO on the Tricky Process of Expanding into New Local...
Booker CEO Josh McCarter Booker CEO Josh McCarter opened his Street Fight Summit keynote address with a question that’s on the minds of many small business solutions providers: “How do you take a...
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Report: Executive Survey on Hyperlocal Tech and Tactics
What’s on the mind of technology and marketing suppliers targeting the connected local economy? According to Street Fight Insights analysis, they’re keen on mobile — perhaps too keen — but struggling...
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5 Ways Merchants Can Use Hyperlocal Tech to Improve Service This Holiday Season
With the holiday season upon us, local merchants are pulling out all the stops to entice shoppers into their stores and away from their computers. Without the ability to compete with ecommerce giants...
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Case Study: Children’s Center Uses Scheduling Platform to Streamline...
Merchant: Roo’s World of Discovery Location: Kirkland, Washington Platforms: Front Desk, Facebook, Twitter Bottom Line: Hyperlocal scheduling solutions are helping to decrease the time small business...
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5 Reasons Why Local Marketing Will Mature in 2016
Most small business owners are accustomed to wearing many hats and figuring things out on the fly. Navigating the complex world of local and digital marketing falls squarely into this camp, since it’s...
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ReachLocal Retrenches to Focus on Markets with ‘Potential for Positive,...
Local digital marketing firm ReachLocal, which has been engaged in a long and difficult turnaround effort, told investors on Friday that it was retrenching further, exiting from direct sales in the...
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